Positioning a Small Oil & Natural Gas Operator
Bayswater Exploration & Production (Bayswater) is a Colorado-based oil and natural gas development company operating primarily in Colorado and Texas. Over the years, Pac/West Strategies’ role and work with the Bayswater team has grown to encompass strategic communications including public relations, media relations, website management crisis communications, and, most recently, managing the composition and launch of their inaugural Sustainability Report. Beyond strategic communications, our team also provides Bayswater with government affairs and stakeholder relations services, including policy analysis, elected official outreach, and community relations strategy.
Bayswater is an industry leader in their commitment to sustainable energy production. Since 2016, our team has worked closely with Bayswater leadership to address their government affairs, strategic communications, and community outreach needs, ensuring their external communications and outreach activities effectively represent the exemplary work Bayswater does sustainably producing a domestic energy product.
Pac/West Strategies’ work with Bayswater initially began by providing government affairs expertise to assess and help Bayswater navigate the tumultuous political landscape. As our business relationship progressed, our team’s role with Bayswater has evolved to encompass their government affairs, strategic communications, and community outreach needs.
The first major external communications service provided by the Pac/West Strategies team was the development and management of a new company website. Since then, and working closely with Bayswater leadership, our team has designed and produced a suite of company collateral, assisted with press releases and placement of positive stories in local newspapers, crisis communications as needed, and, in 2021, managed the drafting, construction, and roll out of Bayswater’s inaugural Sustainability Report.
Aligned with our diverse external communications services, Pac/West Strategies also manages Bayswater’s community outreach efforts. Our team works with Bayswater to orchestrate meaningful engagement through diverse avenues with local stakeholders in the communities where Bayswater operates. We assisted with focusing Bayswater’s philanthropic efforts in the communities where they operate and/or causes their employees are passionate about, including launching a match program for Bayswater employees in 2021.
“During our time working together, Pac/West Strategies has become a valuable member of the Bayswater team as a strategic partner and versatile resource. Serving as our public and government affairs department, they provide us with an experienced perspective to our external communications and community outreach strategies, policy matters, and work on annual Sustainability Reports. Their team increased our brand visibility throughout Colorado and the communities in which we operate through strategically focused messaging efforts. Their team is a flexible resource that is always at the ready to assist with any need that may arise and simultaneously works to anticipate any future needs.”
KOA Radio / The Bull:
Building a Strong Community Relations Strategy
850 KOA NewsRadio and 106.7 The Bull needed help evaluating and planning a new community relations strategy that ensured the multiple stations within their Denver cluster engage with their target audiences and public in a way that positions them for long-term success. The stations’ leadership team enlisted the Pac/West Strategies’ team to conduct a comprehensive audit of the existing community relations efforts for these two Denver stations. Our work included reviewing previous community relations work, conducting internal focus groups with staff, and developing a comprehensive recommendation for implementation.
Working to come out of the COVID-19 pandemic and position themselves as a leader in community engagement, 850 NewsRadio and 106.7 The Bull partnered with Pac/West Strategies to execute a comprehensive review of its community relations efforts for two Denver stations These two stations had drastically different needs and previous community engagement approaches.
As with any of our projects, this project was heavily focused on research. Our team started with a review of all public-facing community relations materials, including digital engagement. This provided the team with a well-rounded foundation from which to assess the strength, gaps, and opportunities within their existing community relations efforts. Armed with this information for both stations, we put together a series of questions for internal focus groups comprised of on-air talent, programming, and managers of the two stations. The internal focus group discussions focused on opinions of previous community relations work as well as where participants hoped to see the stations engage with the local community in the future.
Pac/West Strategies compiled an outline of our findings from the audit and focus groups and developed a set of recommendations for a new community relations strategy. These recommendations ranged from improving social media engagement with partner organizations, providing a list of new focus areas and groups to collaborate with, and guidance on how staff can best utilize their resources to maximize engagement.
“We were in need of assistance with community relations strategy development, and Pac/West Strategies came through with flying colors. They worked with our team to conduct an internal and external audit to help us better understand how to position ourselves in the ever-changing media market. Their work has helped us prepare and elevate our individual station brand identities to best demonstrate what our stations truly represent.”