Case Studies

Driving a Ballot Reform Measure to Success

Proposition 129: Make it Simple, Arizona was a ballot measure in 2022 that aimed to ensure all future ballot measures in Arizona would consist of a single subject. Pac/West Strategies was retained by the Yes on 129 coalition to conduct public opinion polling, and subsequently build a marketing campaign to grow support for the proposition. Multi-subject ballot measures can be used by lawmakers to bait voters into voting for policies which may be unpopular by packaging them into measures containing more favorable policies. A strong coalition led by Arizona Farm Bureau, Arizona Pork Council, the Arizona Chamber of Commerce, and National Pork Producers Council, came together to run the yes campaign—Make it Simple, Arizona—to support Proposition 129.

Defeating a Harmful Tax Reform Ballot Measure

Know the Consequences: No on CI-121 was an opposition campaign formed in response to CI-121, a citizen-led ballot initiative aimed to cap property taxes for homeowners in Montana. While the intent of CI-121 was to reduce tax burdens on homeowners’, the impacts of such a policy would have had crippling effects on Montana’s economy for years to come. The Montana Federation of Public Employees (MFPE) and Montana Association of REALTORS (MAR) anchored a coalition of organizations against CI-121 and retained Pac/West Strategies and its signature collection expert, Black Diamond Outreach (BDO), for oversight and implementation of the opposition campaign.

Creating Strong Positions for an Oil & Natural Gas Operator

Bayswater Exploration & Production (Bayswater) is a Colorado-based oil and natural gas development company operating primarily in Colorado and Texas. Over the years, Pac/West Strategies’ role and work with the Bayswater team has grown to encompass strategic communications including public relations, media relations, website management crisis communications, and, most recently, managing the composition and launch of their inaugural Sustainability Report. Beyond strategic communications, our team also provides Bayswater with government affairs and stakeholder relations services, including policy analysis, elected official outreach, and community relations strategy.

Increasing Awareness for the New Mexico Agriculture Industry

New Mexico Farm and Livestock Bureau (NMFLB) saw the need to increase awareness and favorability of agriculture in the state. They turned to Pac/West Strategies to develop and implement a statewide messaging program focused on increasing awareness and understanding of the New Mexico agriculture industry. To accomplish this, Pac/West Strategies successfully established the brand, New Mexico Agriculture, a statewide brand that captures their diverse agriculture network and strategically presents it to our target audience. It has since been sustained through proactive messaging, digital engagement, and targeted outreach.

Driving the Western Media Conversation on Pesticides

CropLife America, a national trade association, was seeking to counteract misinformation and misperceptions regarding pesticides through media outreach. CropLife America retained Pac/West Strategies to promote their messages in western states by identifying relevant news stories, building relationships with reporters and pitching positive news stories.