Case Studies

Creating Strong Positions for an Oil & Natural Gas Operator

Bayswater Exploration & Production (Bayswater) is a Colorado-based oil and natural gas development company operating primarily in Colorado and Texas. Over the years, Pac/West Strategies’ role and work with the Bayswater team has grown to encompass strategic communications including public relations, media relations, website management crisis communications, and, most recently, managing the composition and launch of their inaugural Sustainability Report. Beyond strategic communications, our team provides Bayswater government affairs and stakeholder relations services, including political outreach and community outreach strategy.

Increasing Awareness for the New Mexico Agriculture Industry

New Mexico Farm and Livestock Bureau (NMFLB) saw the need to increase awareness and favorability of agriculture in the state. They turned to Pac/West Strategies to develop and implement a statewide messaging program focused on increasing awareness and understanding of the New Mexico agriculture industry. To accomplish this, Pac/West Strategies successfully established the brand, New Mexico Agriculture, a statewide brand that captures their diverse agriculture network and strategically presents it to our target audience. It has since been sustained through proactive messaging, digital engagement, and targeted outreach.

Driving the Western Media Conversation on Pesticides

CropLife America, a national trade association, was seeking to counteract misinformation and misperceptions regarding pesticides through media outreach. CropLife America retained Pac/West Strategies to promote their messages in western states by identifying relevant news stories, building relationships with reporters and pitching positive news stories.

Building a Strong Community Relations Strategy

850 KOA NewsRadio and 106.7 The Bull needed help evaluating and planning a new community relations strategy that ensured the multiple stations within their Denver cluster engage with their target audiences and public in a way that positions them for long-term success. The stations’ leadership team enlisted the Pac/West Strategies’ team to conduct a comprehensive audit of the existing community relations efforts for these two Denver stations. Our work included reviewing previous community relations work, conducting internal focus groups with staff, and developing a comprehensive recommendation for implementation.