Bayswater:
Positioning a Small Oil & Natural Gas Operator
Positioning a Small Oil & Natural Gas Operator
Bayswater Exploration & Production (Bayswater) is a Colorado-based oil and natural gas development company operating primarily in Colorado and Texas. Over the years, Pac/West Strategies’ role and work with the Bayswater team has grown to encompass strategic communications including public relations, media relations, website management crisis communications, and, most recently, managing the composition and launch of their inaugural Sustainability Report. Beyond strategic communications, our team also provides Bayswater with government affairs and stakeholder relations services, including policy analysis, elected official outreach, and community relations strategy.
Bayswater is an industry leader in their commitment to sustainable energy production. Since 2016, our team has worked closely with Bayswater leadership to address their government affairs, strategic communications, and community outreach needs, ensuring their external communications and outreach activities effectively represent the exemplary work Bayswater does sustainably producing a domestic energy product.
Pac/West Strategies’ work with Bayswater initially began by providing government affairs expertise to assess and help Bayswater navigate the tumultuous political landscape. As our business relationship progressed, our team’s role with Bayswater has evolved to encompass their government affairs, strategic communications, and community outreach needs.
The first major external communications service provided by the Pac/West Strategies team was the development and management of a new company website. Since then, and working closely with Bayswater leadership, our team has designed and produced a suite of company collateral, assisted with press releases and placement of positive stories in local newspapers, crisis communications as needed, and, in 2021, managed the drafting, construction, and roll out of Bayswater’s inaugural Sustainability Report.
Aligned with our diverse external communications services, Pac/West Strategies also manages Bayswater’s community outreach efforts. Our team works with Bayswater to orchestrate meaningful engagement through diverse avenues with local stakeholders in the communities where Bayswater operates. We assisted with focusing Bayswater’s philanthropic efforts in the communities where they operate and/or causes their employees are passionate about, including launching a match program for Bayswater employees in 2021.
Cover page of the Bayswater 2020 Sustainability Report. Please click here to read the full report.
Promotional video for Bayswater developed by the Pac/West Strategies team. Click here to visit the Bayswater website where the promo video is featured on the homepage.