The Challenge
A proposed 2024 ballot measure in Colorado sought to ban the hunting and trapping of mountain lion and bobcats—a direct threat to science-based wildlife management and decades of conservation policy.
55% of Colorado Voters
Rejected Prop. 127
The Strategy
- Establish the Colorado’s Wildlife Deserve Better issue committee to facilitate a robust campaign representing a diverse coalition of stakeholders.
- Develop campaign messaging matrix firmly based in research.
- Leverage multi-faceted tools to educate Colorado voters on the risks of Prop. 127 through research tested messages.
- Challenge Prop. 127 at all stages of the ballot initiative process through legal challenges.
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The Results
Colorado’s Wildlife Deserve Better (CWDB), successfully defeated Prop. 127 on Election Day in 2024, with 55% of Colorado voters rejecting the measure. Through its efforts, CWDB and it diverse coalition members were able to defeat a harmful ballot measure that would have upended the future of science-based wildlife management in Colorado, posing threats to communities across Colorado.
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