The Challenge
In 2024, Colorado voters were faced with Proposition 127, a reckless ballot measure that sought to implement a statewide ban on the hunting and trapping of mountain lions, bobcats, and lynx. Proposition 127—if passed—would have upended decades of science-based wildlife management efforts; threatened conservation funding; and expanded the concerning cultural divide between Colorado’s rural and urban communities.
55% of Colorado Voters
Rejected Prop. 127
Our Strategy
- Successfully challenged the original language of Proposition 127 to ensure replaced the phrase “trophy hunting” with “hunting” in the measure’s official ballot language.
- Established the Colorado’s Wildlife Deserve Better (CWDB) issue committee to facilitate a robust campaign representing a diverse coalition of stakeholders.
- Created a research-backed messaging matrix to educate voters on therisks of Prop. 127.
- Deployed research-tested messaging in the form of television, radio, digital, billboards, and other advertisements to provide Colorado votes with persuasive messaging opposing Proposition 127.
- Organized a large rally at the Colorado State Capitol, which drew significant social media engagement, and delivered persuasive advertising across Colorado.
- Secured more than 40 positive media stories, including editorial endorsements from The Denver Post and The Colorado Springs Gazette opposing the ballot measure.
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The Results
CWDB successfully defeated Prop. 127 in the 2024 General Election, with 55% of Colorado voters denying the proposal. Through the combined efforts of CWDB and diverse stakeholders, the “No on 127 Campaign” provides a framework demonstrating how to defeat future attacks on science-based wildlife management.
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