Know the Consequences: No on CI-121:

Pac/West Strategies worked with stakeholders to incorporate ideas and align objectives to inform the development of the opposition campaign, which was coined Know the Consequences: No on CI-121. The coalition, led by Pac/West Strategies, moved quickly to erect campaign infrastructure and establish the campaign’s Executive and Steering Committees. Pac/West Strategies then deployed an action plan to prevent CI-121 from qualifying for the ballot, known as Phase 1: Decline to Sign, which consisted of:

• Developing necessary communications tools, including a website and social media
• Deploying robust multi-channel outreach campaign to Montanans about the dangers of CI-121
• Tracking opposition activities towards qualifying CI-121 for the ballot
• Forecasting strategy for potential Phase 2: Fall Campaign, if necessary

The success of the Phase 1 action plan was palpable. The coalition to oppose CI-121 grew, and public sentiment against the proposed measure followed suit. Deterred by the tremendous wave of public opposition, CI-121 proponents opted not to mobilize paid circulators. Their website and social media presence dropped off throughout the spring, and the signature collection deadline came and went without incident.

The Know the Consequences campaign declared victory in June prior to the November election, and CI-121 proponent Matthew Monforton admitted defeat shortly thereafter. By keeping CI-121 from qualifying for the ballot, Pac/West Strategies delivered a win ahead of schedule and saved the Know the Consequences Coalition hundreds of thousands in potential spending on a fall voter outreach campaign.