As Colorado’s energy policy landscape evolves, a statewide coalition works to advance access to affordable and reliable energy through outreach and engagement.
Challenge
Coloradans for Energy Access (CEA) advocates for affordable, reliable energy solutions across the state. As Colorado’s energy policy landscape continued to evolve, the coalition recognized an opportunity to expand its reach by refreshing its engagement strategies, updating communications tools, and growing its membership. To advance its mission in a landscape that is consistently evolving, CEA engaged Pac/West Strategies to lead operations and chart a refreshed strategic course.
Strategy
- Conducted a statewide public opinion survey to identify awareness gaps and refine messaging.
- Expanded coalition membership and deepen engagement through new opportunities and outreach.
- Enhanced educational resources and expanded the use of communications tools.
- Leveraged educational resources, public opinion research, stakeholder outreach, and communications tools to support informed discussions around Colorado energy policy.
- Aligned governance and management processes to increase operational efficiency.
- Developed media relationships to improve reputation, organizational trust, and visibility.
- Increased brand recognition within the energy sector through proactive outreach efforts.
THE RESULTS
Since engaging Pac/West Strategies as general management consultant, CEA has significantly expanded its reach and influence. With data-driven messaging and a revitalized communications strategy, the coalition has grown membership, visibility, and impact—hosting educational events, launching new platforms, and seizing opportunities to advocate for natural gas as a key part of Colorado’s energy future.
CREATIVE
Illustration of CEA’s website re-design and examples of educational PDF’s
Examples of two Op-Eds placed in the Gazette and Colorado Politics
